America's Beverage Companies:
Responsibly Leading on Energy Drinks
America’s beverage companies have long been committed to the responsible labeling and marketing of energy drinks. Our members include Celsius, The Coca-Cola Company, Keurig Dr Pepper, Monster, PepsiCo and Red Bull, who together represent 94% of the energy drink category.
SAFELY ENJOYED BY BILLIONS OF PEOPLE FOR
30+
YEARS
RECOGNIZED AS SAFE FOR CONSUMPTION BY
FDA And leading health authorities worldwide
SOLD IN
170+
COUNTRIES
CONTAINS ABOUT
½
CAFFEINE AS a similarly sized coffeehouse coffee
INGREDIENTS COMMONLY
FOUND NATURALLY
IN MANY FOODS
REGULATED BY
FDA
to ensure they are safe, sanitary and honestly labeled
Responsible Labeling & Marketing
American Beverage member companies go beyond government-mandated energy drink labeling requirements to keep people fully informed of what’s in their beverage. We set high standards for marketing through our ABA Guidance for the Responsible Labeling and Marketing of Energy Drinks, first adopted by American Beverage members more than a decade ago.
America's Beverage Companies:
Responsibly Leading on Energy Drinks
America’s beverage companies have long been committed to the responsible labeling and marketing of energy drinks. Our members include Celsius, The Coca-Cola Company, Keurig Dr Pepper, Monster, PepsiCo and Red Bull, who together represent 94% of the energy drink category.
America's Beverage Companies:
Responsibly Leading on Energy Drinks
America’s beverage companies have long been committed to the responsible labeling and marketing of energy drinks. Our members include Celsius, The Coca-Cola Company, Keurig Dr Pepper, Monster, PepsiCo and Red Bull, who together represent 94% of the energy drink category.
16 Oz. Energy drink
A typical 8.4-ounce energy drink contains 80 milligrams of caffeine, and a typical 16-ounce energy drink contains 160 milligrams of caffeine.
fda
FDA cites 400 milligrams of caffeine a day "as an amount not generally associated with dangerous, negative effects for healthy adults."
16 Oz. coffee
The same size coffeehouse coffee typically contains around 300 to 330 milligrams of caffeine.
FACTS ABOUT ENERGY DRINKS
Energy drinks have been enjoyed by billions of people around the world for more than 30 years and are recognized as safe by government food safety agencies worldwide.
Sold in 170+ countries
Energy drinks are popular non-alcoholic caffeinated beverages that are sold in more than 170 countries. They are recognized as safe for consumption by leading government food safety agencies, including the U.S. Food and Drug Administration (FDA), Health Canada and the European Food Safety Authority (EFSA).
Safely consumed by Millions of people
Many ingredients commonly found in mainstream energy drinks, such as caffeine, B vitamins and taurine, are found naturally in many foods. Caffeine is safely consumed by millions of people every day in foods and beverages. Drinking an energy drink has the same physiological effect as drinking coffee with comparable levels of caffeine.